Hoop Brewery
Hoop Brewery aims to raise awareness about the emergence of climate change; therefore, it is a sustainable, water-conscious brewery that is concerned with planting trees, reducing the impact of plastic and energy consumption on the planet, offers vegan food options, and even has a gluten-free beer.
Date
2025
Role
Brand Design, Packaging Design
The Concept
Hoop Brewery is a sustainable brewery. Its name combines the words hop and hope. The configuration of the logo evokes a smile, rendered through the two O’s and the descriptor Brewery inscribed in an arc. The font used is Climate Crisis, a variable font designed to help visualize the urgency of climate change.
The declination of the visual identity on the beers is presented through the names and illustrations on the labels. The names of the beers, in fact, feature two repeated vowels to echo the brewery’s name, while the illustrations depict Mother Earth in different ways.
