Parco dei Castelli Romani
A dynamic identity with a generative matrix for Il Parco dei Castelli Romani. Il Parco dei Castelli Romani as a vast network of opportunities, communities and flows.
Date
January 2019
Role
Art Direction, Brand Design
The Solution
The logo was generated by the union of the main points of the park: panoramic points, villages, archaeological sites, paths and natural points (lakes and mountains), each of which was assigned a color.
The shape of the logo, as well as the thickness and opacity of the paths, change depending on parameters such as the number of visitors, air quality, humidity, wind and radiation. In each application, a different configuration of the logo is used, generated with Processing.
